Web Design & Development
E-commerce Website Build & Ongoing Optimization: oliveandhoneymo.com | Hometown Florist
• Built a custom WordPress site on Bluehost from the ground up, tailored to a local florist’s real-world workflows
• Implemented full WooCommerce functionality, including product categorization for flowers, gifts, plants, and seasonal offerings
• Custom-built checkout flows to support delivery vs. pickup logic and florist-specific ordering needs like simple products vs. variable or subscription items
• Added and configured custom checkout fields to capture recipient details, delivery instructions, and order nuances
• Structured site architecture to support frequent homepage, category, and product updates without breaking design consistency
• Optimized site for scalability as offerings, seasons, and marketing campaigns evolve
• Operationally aligned with how a brick-and-mortar florist actually runs day to day
Custom Real Estate Website & Interactive Tools: macleerealestate.com | Real Estate Agent
• Designed and built a custom WordPress website on Bluehost from scratch
• Developed and custom-coded an interactive mortgage calculator to help buyers estimate payments directly on the site
• Balanced clean, approachable design with functional tools that support buyer decision-making
• Structured content to clearly guide users through services, listings, and next steps
Informational Business Website: hamiltonbloomroom.com | Event Center & Pop Up Bar
• Built a streamlined WordPress website focused on clarity and ease of use
• Designed an informational layout that clearly communicates events, services and brand personality
• Integrated contact forms to support inquiries and lead generation
• Ensured mobile responsiveness and simple navigation for everyday users
Service-Based Website Build: adkisonservices.com | Small Engine Repair Business
• Created a straightforward WordPress site on Bluehost for a service-based business
• Focused on clear service descriptions and trust-building content
• Implemented contact forms to streamline client inquiries
• Delivered a low-maintenance site that’s easy for the business owner to manage
I’ve also supported web maintenance, landing page builds, and custom web functionality for other brands such as: Missouri Star Quilt Co. (Shopify), Amy Barickman LLC., (WordPress, Shopify & NewZenler) and Witchy River Mom (WordPress).
Email & SMS Marketing
What I Do
• Plan and manage full email and SMS ecosystems, not just individual campaigns
• Build and optimize lifecycle flows (welcome, abandoned cart, post-purchase, re-engagement, promotions)
• Write and refine brand-aligned copy that balances storytelling and conversion
• Execute one-off campaigns, launches, seasonal sends, and ongoing content emails
• Segment audiences based on behavior, engagement, and intent
• Monitor performance and continuously optimize for engagement and deliverability
Systems & Technical Experience
• Hands-on experience with multiple email service providers (ESPs) and SMS platforms, expert in Flodesk, Bluecore, Constant Contact, MailChimp, SendGrid and experienced in Klayvio, SFMC, and Selligent Marketing Cloud
• Set up lists, segments, tags, automations, and behavioral triggers
• Configure email + SMS coordination for cohesive customer journeys
• Transferred and onboarded new email and SMS systems
• Troubleshoot deliverability, authentication (SPF, DKIM, DMARC), and inbox health
Writing Samples
Copy written for product descriptions, blogs, web content, email & SMS, social media, paid ads, direct mail, creative short stories, and more.
SEO Optimization & Social Media Metrics
*Fresh Content Co. does offer consulting and strategy for Meta platforms, but no longer offers other social media services.
CERTIFICATIONS
- Partner Certification | Constant Contact
- Digital Marketing Certification | Hubspot
- Silver User Certification | Bluecore
- Marketing Research & Consumer Behavior | Coursera
- Marketing Strategy & Positioning | Coursera