EMAIL & SMS

Monthly Retainer SERVICES

Email retainer fees include ongoing assistance or management
of any or all of the following:

📧 Email Campaign Strategy: Develop comprehensive email marketing strategies tailored to your brand, including audience segmentation, content planning, and campaign scheduling.

✍️ Content Creation: Write compelling email copy, subject lines, and calls-to-action that engage subscribers and drive desired actions, such as clicks and conversions.

📊 Performance Tracking and Analysis: Monitor key metrics like click-through rates and conversion rates to evaluate the effectiveness of email campaigns and provide actionable insights for improvement.

🧪 A/B Testing: Conduct split tests on different elements of email campaigns, such as subject lines, CTAs, and visuals, to identify the most effective strategies for driving engagement and conversions.

📱 SMS Campaign Management: Create and manage SMS marketing campaigns to complement your email strategy, engaging customers with targeted messages and promotions delivered straight to their phones.

🔗 Project Management: Streamline your email marketing processes and workflows from planning to execution to analysis. Ensure deadlines are met, work is efficient, and objectives are achieved.

🚀 Onboarding: Assist with the launch your new email or SMS program or help you work through transitioning services. I’ll create a comprehensive onboarding checklist and workflow tailored to your needs to ensure a successful launch.

🛠️ General Maintenace & Assistance of your Email & SMS Marketing program.

Don’t have email marketing? Ask me about setting up your email marketing framework and launching your first campaign!

À la carte Email Services

Not ready for a full-service marketing package but still need expert-crafted emails or SMS campaigns? Our à la carte services let you pick and choose exactly what you need—whether it’s a one-time email blast, a high-converting automation sequence, or strategic SMS messaging to boost engagement. With this flexible option, you pay per project, meaning you only invest in the specific services you need, one item at a time—no long-term commitments, just results-driven marketing tailored to your goals.

Email AuditING

All audits include the following:

✍️ Content Audit: Evaluate your current email marketing design & messaging, CTAs & linking, unsubscribe compliance & accessibility, header & footer content, and creative best practices as well as your editorial calendar to find short- and long-term opportunities for revenue growth

🔗 Project Management: Streamline your email marketing processes and workflows from planning to execution to analysis. Ensure deadlines are being met, work is efficient, and objectives are being achieved

🚀 Criteria, Strategy & List Health Audit: Evaluate file size and health and strategize subscriber acquisition and retention techniques that align with your brand goals

🧪 A/B Testing: Provide a comprehensive guide on how and where to conduct split tests on different elements of email campaigns, such as subject lines, CTAs, and visuals, to identify the most effective strategies for driving engagement and conversions

📊 Performance Tracking and Analysis: Monitor key metrics like click-through rates and conversion rates to evaluate the effectiveness of email campaigns and provide actionable insights for improvement as well as removals or additions needed to your email program

📧 Email Strategy & Actionable Insights: Receive a map of your customer journey that lists its strengths and weaknesses, identifies opportunities for growth, improvement and testing, developing KPIs and a how-to guide on measuring success

Why Fresh COntent Co.?

What I Do

• Plan and manage full email and SMS ecosystems, not just individual campaigns
• Build and optimize lifecycle flows (welcome, abandoned cart, post-purchase, re-engagement, promotions)
• Write and refine brand-aligned copy that balances storytelling and conversion
• Execute one-off campaigns, launches, seasonal sends, and ongoing content emails
• Segment audiences based on behavior, engagement, and intent
• Monitor performance and continuously optimize for engagement and deliverability

Systems & Technical Experience

• Hands-on experience with multiple email service providers (ESPs) and SMS platforms, expert in Flodesk, Bluecore, Constant Contact, MailChimp, SendGrid and experienced in Klayvio, SFMC, and Selligent Marketing Cloud
• Set up lists, segments, tags, automations, and behavioral triggers
• Configure email + SMS coordination for cohesive customer journeys
• Transferred and onboarded new email and SMS systems
• Troubleshoot deliverability, authentication (SPF, DKIM, DMARC), and inbox health